When your eco-conscious customers walk out of your luxury brand store with their merchandise wrapped in a beautiful paper bag, they're not just carrying a bag. They are carrying the experience and pride of being a part of your brand’s identity.
79% of users believe paper bags with handles are more pleasant to touch and handle. They hold onto as they walk out of your store, which indicates that your branding is in motion. A well-designed paper bag with handles can be a symbol of your exclusivity, sophistication, and commitment to sustainability.
Now, how can you choose the custom paper bags with handles for your brand that will impress your customers on the first touch? Keep on scrolling to find out!
Why Invest in Paper Bags with Handles?
Custom paper bags make a bolder aesthetic statement than flimsy plastic bags. Paper bags feel more stylish and chic, which enhances the perception of the content inside the bag from cheap to premium. It is all a game of presentation and brand perception.
For instance, think of ordering a gourmet burger from a premium restaurant but receiving it in a flimsy plastic clamshell. No matter how good the burger tastes, the cheap packaging takes away half the joy and makes the experience feel less special.
However, let’s flip the packaging option from plastic to a kraft paper bag with handles, custom printed with logo, brand colours, or a printed message for brand promotion. This would not only improve the post-purchase experience but also attract onlookers towards your brand.
Your paper bag with handles could become a walking billboard for your brand. Stylish, well-designed packaging not only informs others about your brand but also signals quality and sophistication, making your products appear chic and desirable before they’re even opened.
How to Choose the Right Type of Paper Bags?
The aspect of packaging has changed. Now, packaging can be used as a marketing tool, and not just a means to wrap, protect, or transport products. Paper bags can be customized with branding elements to create a cohesive and memorable experience. So, while customising the paper carrier bags, you need to think about the following points to get the right handle type.
Know your Brand.
Define your brand’s voice and aesthetics. Are you sleek and minimalist, bold and vibrant, or classic and timeless? You need to understand your brand’s vibe to select the right colours, patterns, and design elements for your bag. For instance, a premium heritage brand would use iconic or signature colours, ribbon handles, and high-quality textured material. Similarly, new-age brands would opt for bright colours, striking typography, and playful patterns that grab attention.
Consider the Material.
Luxury consumers notice weight and texture, and a flimsy material can undermine the premium perception of the product. That’s why it is better to opt for high-quality kraft paper or coated packaging options that feel substantial in hand.
Finishes and Coating.
Matte, glossy, or soft-touch finishes add sophistication and protect the bag from wear. Consider embossed or foil-stamped logos to give a luxurious, high-end feel.
Size and Structure.
The bag should fit your product perfectly, neither too small nor oversized. Structured bags with reinforced bottoms communicate durability and quality. Besides, customers can carry the bag again and again if it is sturdy and durable.
Think about Colours.
Colours also play a significant role in conveying your brand’s identity. Choose hues that align with your brand’s colour palette and help your brand stand out from other brands. For a romantic boutique, a soft pastel colour would work, but for a trendy store, a vibrant pop of colour would help in reflecting the store’s personality.
Add the Logo.
The logo is always the heart of your brand’s identity, as it allows onlookers to instantly recognise and connect with your brand. Incorporate your brand logo in a way that’s eye-catching yet classy. Whether you are opting for printed, stamped, or embossed designs, your logo adds authenticity to your paper bag.
Personalise to Make it Stand Out.
Personalisation can help your bag look special. You can add custom touches, like monograms, slogans, or even hand-written notes, to the bag. Spot UV or embossed textures to highlight logos or patterns subtly. Besides, ribbon or handle accents in brand colours can add a distinctive touch. If you wish to promote seasonal offers or the sale season, then custom patterns or illustrations can carry your message.
What are the Types of Paper Bag Handles?
Carrying a luxury brand’s brown paper bags with handles makes customers feel special. In fact, many keep their bags for reuse or as mementoes. So how can you choose the handle that works best for your budget and brand image? Let’s take a look at the popular types of handles below to make a hassle-free decision.
- Rope Handles: Rope handles are strong, comfortable, and highly customizable. They are widely used across many industries, from fashion to electronics.
- Ribbon Handles: Ribbon is soft, making your bags feel luxurious to carry. The chic and elegant appearance makes them perfect for gift bags.
- Folded Handles: If you seek a natural and minimalistic handle choice, go for a folded one. They perfectly complement natural products.
- Cotton Handles: Cotton handle type gives you a soft, upscale feel and appearance of ribbon, but with greater strength.
- Die-cut Handles: Die-cut handles have circular or rectangular holes at the top of the bag. Their simple yet elegant nature makes them a popular choice for lightweight fashion apparel.
- Twisted Paper: Twisted handles, though economical, have their own natural charm. They are machine-made yet still relatively strong to carry heavy products.
Wrapping Up!
Beauty, comfort, and security are all apparent in paper bags with handles. Handles are a small part of a paper bag, but they make a prominent difference to the overall look and feel. Keep in mind that the paper bag not just carries your product, but your brand’s promise of quality and care. Make sure to take your time to pick the right type and style that reflects your brand’s essence and captivates your audience.
Ready to create your next luxury shopping bag for your brand? At Food Packaging Direct, we have a wide range of custom paper bags, from fashion to catering packaging supplies, with different durable and attractive handles. With a focus on sustainability and innovation, we ensure that every custom paper bag we produce is a masterpiece in its own right.